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Silk’n Promotes To Millennials with New Digital Campaign

The brand is partnering with Cosmopolitan magazine and E!

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By: Marie Redding

Senior Editor, Rodman Media

Silk’N is promoting its Home Pulsed Light technology for hair removal with several digital campaigns, as well as new partnerships with Cosmopolitan and E!

The brand says this is its first-ever demand brand marketing campaign, and will generate 240 million engaging impressions across National broadcast and cable television, programmatic digital and social media.

The Silk’n Not Shaven campaign was developed by new Silk’n North America lead Agency of Record, Suite Partners Inc and lead media agency, KSM Media, both headquartered in Chicago supported by Net Media Group and Agency 59.

Cosmo & E!

The brand’s cross-channel campaign has creative that mimics the cover style of Cosmopolitan magazine. (shown above, left). The digital portion of the campaign includes rich media on Cosmopolitan.com as well as on the SNAPCHAT Discover platform.

Additionally, the brand’s television campaign includes an interactive cross-channel partnership with NBC Universal. 56 million impressions are being made on E national television programming including sponsorship of E! News prime.

The E! Online digital portion of this cross-channel partnership includes a custom Silk’n skin, custom product editorials, custom online product-focused videos a Silk’n sponsored “E! Online” homepage widget, sponsored E! Online Style Collective Channel widget, Instagram post from @EOnlineStyle and Tweet from @EOnlineStyle + re-tweet from @enews.   

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